Top Skills Employers Look for in Bid Professionals
Stand out in a competitive bidding landscape
In the high-stakes world of bids and proposals, success often hinges on having the right people in place. As a bids recruiter, I’ve seen first-hand what separates standout candidates from the rest. Whether you're a bid writer, bid coordinator, or bid manager, mastering the following skills can make you an invaluable asset to any business.
1. Exceptional Writing and Communication
At its core, bidding is about persuasion through written word. Employers look for professionals who can:
Communicate complex ideas clearly
Tailor tone and language to different audiences (public vs. private sector)
Eliminate jargon and focus on benefits, not just features
Pro tip: Showcase writing samples or mock bids during interviews.
2. Project Management
Bids are time-sensitive and often involve multiple contributors. Employers want candidates who can:
Work to strict deadlines under pressure
Coordinate teams across departments
Manage version control, compliance checks, and submission logistics
A Prince2 or APMP qualification is a plus but experience coordinating bid timelines is just as powerful.
3. Strategic Thinking
Hiring managers value professionals who understand the bigger picture - not just “what” to write, but why.
This includes:
Understanding client drivers and evaluation criteria
Positioning the company uniquely against competitors
Identifying win themes and USPs
4. Attention to Detail
One typo, one incorrect form, or one missed word count can cost a contract. Employers look for bid professionals who can:
Proofread meticulously
Follow formatting guidelines precisely
Ensure full compliance with technical and legal requirements
Demonstrating this trait early - like in your CV or cover letter - can speak volumes.
5. Commercial Awareness
Bid teams are no longer seen as back-office functions - they’re revenue enablers. Employers want bid professionals who:
Understand margins, pricing structures, and value propositions
Collaborate effectively with sales, finance, and delivery teams
Can identify risks and propose commercially viable solutions
6. Relationship Building and Stakeholder Management
Bids aren't written in a vacuum. From SMEs to senior leadership, you’ll need input and buy-in from others. Employers seek those who can:
Build internal rapport quickly
Manage conflicting priorities diplomatically
Influence without authority
7. Tech and Tool Proficiency
Knowledge of common tools is increasingly a hiring factor. Depending on the employer, that might include:
Microsoft Word (advanced formatting)
Excel (costing models)
Proposal automation tools like Loopio, RFPIO, or Qvidian
SharePoint or other collaboration platforms
Final Thoughts: Skill Gaps Are Opportunities
Nobody is perfect - but if you’re looking to move up in the bid world, prioritising these skills can fast-track your career. For employers, these criteria help ensure they hire not just good writers - but strategic contributors who help win work.
✍️ Looking for your next bid role?
As a specialist bids recruiter, I connect top talent with leading employers across the UK and beyond. Reach out today for a confidential chat about your career.